Shop.Dragonsihc.com Privacy Policy

Last updated: 31/07/2025 

Deeside Dragons IHC Limited (“we”, “our”, “us”) operates the website www.shop.dragonsihc.com (the “Service”).

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your Personal Information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Data Controller: Deeside Dragons IHC Limited
Registered Address: Suite 1, First Floor Coachworks Arcade, Northgate Street, Chester, Cheshire, United Kingdom, CH1 2EY
Email: info@dragonsihc.com

As the data controller, we determine how and why your Personal Information is processed.

2. What Information We Collect

We may collect and process the following Personal Information when you use our Service:

  • Name

  • Email address

  • Telephone number

  • Postal address

  • Payment information (where applicable)

  • Log Data (see section 5)

To make a purchase, book tickets, or access certain features of our Service, you may be required to register an account or become a registered user. During this process, we will collect relevant account details necessary to manage your access and complete transactions securely.

3. How We Use Your Personal Information

We will only use your Personal Information where we have a lawful basis under UK GDPR:

  • Consent – When you sign up for newsletters or marketing communications.

  • Contractual necessity – When processing ticket purchases, merchandise orders or providing services you have requested.

  • Legal obligations – When we are required to retain information for tax or legal purposes.

  • Legitimate interests – When it is necessary to improve our services, maintain security, or communicate with supporters, provided your rights do not override our interests.

Account-related information is used to:

    • Authenticate and manage user access

    • Complete and manage purchases or bookings

    • Provide customer support and resolve issues

    • Communicate important updates, such as changes to event details, ticketing, or account status

4. How Long We Keep Your Information

We will retain your Personal Information only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law.

5. Log Data and Cookies

Log Data

When you use our Service, we automatically collect technical information (“Log Data”) such as:

  • IP address

  • Browser type and version

  • Pages visited and time spent on each page

  • Date and time of your visit

Cookies

Cookies are small text files placed on your device. We use:

  • Strictly necessary cookies – Required for the Service to function.

  • Analytics cookies – To understand how visitors use the website.

  • Marketing cookies (if applicable) – For advertising and social media integrations.

You can choose to disable non-essential cookies via your browser settings. However, this may impact your experience of the Service.

6. Sharing Your Information

We may share your Personal Information with:

  • Service providers acting as data processors (e.g. payment processors, email platforms, IT service providers)

  • Regulatory or legal authorities where required by law

  • Third parties in the event of a merger or reorganisation

All third parties are required to handle your Personal Information securely and in line with this Privacy Policy.

7. International Data Transfers

Some of our service providers may be located outside the UK. Where data is transferred internationally, we ensure appropriate safeguards (such as UK-approved Standard Contractual Clauses) are in place to protect your Personal Information.

8. Your Rights Under UK GDPR

You have the following rights in relation to your Personal Information:

  • The right to access the information we hold about you

  • The right to rectify inaccurate or incomplete data

  • The right to erase your data (where applicable)

  • The right to restrict or object to processing

  • The right to data portability

  • The right to withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at info@dragonsihc.com. We may need to verify your identity before we can act on your request.

9. Children’s Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect Personal Information from children. If you become aware that your child has provided us with Personal Information, please contact us and we will delete it immediately.

10. Security

We use appropriate technical and organisational measures to protect your Personal Information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Links to Third-Party Websites

Our Service may contain links to other websites. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Email: info@dragonsihc.com
Postal address: Suite 1, First Floor Coachworks Arcade, Northgate Street, Chester, Cheshire, United Kingdom, CH1 2EY

Thank you for trusting shop.dragonsihc.com with your personal information. Your privacy is important to us.